There’s no denying the fact that content will always be king. It is one of the factors you have to prioritize if you’re serious about building long-term search engine visibility and driving more traffic to your website. Fresh content is good—but sometimes, all you really need to do is refurbish your older assets.
Perhaps you have some good content that reaped great results before but has become outdated over time. Don’t toss it. You can still reoptimize old content to bring new traffic to your website.
There are many benefits to refurbishing old and valuable content—for as long as you do so correctly. Here are some tips:
Make an inventory of successful content and update them
High-quality content can boost your SEO fora few months after initial publication. It might continue to bring in traffic for a few more months/years, and then start underperforming. You might even forget about it after a while. What a waste.
Optimizing such pages can actually make them useful once more. Breathe new life into old content and make them relevant to the current needs of newer audiences, especially if it is still helpful and high-quality. Even small updates can give it a fresh look and feel, making it seem brand new.
Besides, updates are good for SEO. After all, sites that publish new and updated content regularly are more favored by search engines. Revising old content with fresh information can be an easy and effective way to increase your search engine rankings.
Review your old content for accuracy
Some of the content in your website may have been relevant at the time it was first posted. But after a few months or years, the information it contains may become inaccurate or outdated. Are your old blog entries still using statistics from 2009, for example?It’s always a good idea to review your pages to make sure that there’s no wrong or outdated information.
Think of this as an opportunity to refresh old content. Go back and make the necessary changes and improvements without creating something new from scratch. This should help boost your SEO. Moreover, making corrections may help increase your credibility and authority on a particular subject matter.
Find new keywords and target them using old content.
The keywords in your old blog posts may have lost their importance over time. Try to see if you can make some changes to integrate new keywords. An easy way to do this is to add new topic sections in existing entries. Targeting the right keywords can help bring new traffic in.
Repurpose your old content for other types of media.
These days, succeeding in SEO is not just about publishing high-quality written content anymore. You can get the same boost in rankings by exploring other media types, such as podcasts and videos. Adding them to your content mix canhelp your business stay relevant with the times and appeal to new audiences.
If you already have older written material published on your website, you can use them as basis for creating a podcast, some infographics, or even a video, which are far more entertaining with the potential to be helpful in educating more audiences. People are shifting to getting information in those ways, so by adding new forms of media, you could get their attention, too. Moreover, videos are wonderful in boosting rankings.
Get your website indexed frequently.
Your content must be properly indexed for it to rank. If it is not ranking well, it could be because it had become stale. Optimizing old content is a good way to keep your website up-to-date, so search engines will keep crawling and indexing it.
Do you have old content assets that you want to reuse for SEO? We can help. Contact us at SEOValley for a comprehensive strategy today!
